Research-led analysis · United States
The sticker price is not what it costs.
We model what home wellness equipment actually costs to own: purchase, installation, electricity and consumables over five years. Then we tell you which one wins, and why the cheapest one to buy usually is not it.
Updated this month
What we would actually buy
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Why we do it this way
A $299 air purifier can cost more than a $549 one
Filters, electricity and replacement schedules routinely add more than the purchase price over five years. Almost nobody publishes that number, so we calculate it on every product, show the working, and let you sort by what a thing actually costs.
What we cover
Four categories, one method
Air & Water
Filtration that earns its filter cost
Air purifiers, reverse osmosis, whole-house systems and softeners. The category where consumables quietly double the price over five years.
Sauna & Cold Therapy
The real running cost of heat and ice
Infrared and traditional saunas, cold plunge tubs, chillers. Big purchases where electricity is the line item nobody publishes.
Non-Toxic Home
Materials, certifications, and marketing
Cookware, mattresses, furniture, paint and textiles. We check what a certification actually covers before we repeat the claim.
Light & Circadian
Measured output, not marketing lumens
Red light panels, circadian lighting and sunrise alarms, compared on irradiance at a stated distance rather than on claims.
Latest analyses
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Methodology
We do not test. We verify, and we model.
We are transparent about the limits of that. We have not felt the build quality of a sauna or heard how loud a purifier is on high. What we can do is catch the $900 of filters hidden behind a $299 sticker price, and say plainly when a manufacturer will not publish a number. Read the full methodology.
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